Cincinnati METRO #61616 Website
Web Design & Development
Client: Cincinnati Metro
Agency: Affirm
I designed & produced Metro61616.com on a very tight timeframe to support the #61616 campaign Affirm conceived to increase ridership for Cincinnati’s public transit system. I advocated for the user throughout production, recommending a minimal form containing only two fields (name & combination email/phone number). This maximized engagement, resulting in over 1600 pledges within the month the site & pledge form were active.
