Watermark Retirement Communities Digital Ads
Digital Banner Ad Design
Client: Internal
Agency: Watermark Retirement Communities
Digital ads in an ever-evolving brand.
From one-off ads for individual communities to portfolio-spanning universal campaigns, I designed digital ads for Watermark as the visual language of the brand shifted significantly over my tenure. Sometimes working from existing print materials and refining the messaging for digital, sometimes taking a general direction and running with it, I built hundreds of high-impact ads. Occasionally the copy I tailored to focus the message for the tight space would find its way back to other media as the team recognized its efficacy.
